Relevance of this article: it consists in the study of current trends and prospects for the development of the ecology of women’s corporeality in the civil identity structure. On the one hand, at present, there is an increase in both public and scientific interest in the ecology of corporeality, one of the facets of which is the problem of social representations of men and women about female beauty; and, on the other hand, the lack of development of this problem within the framework of civil identity, although the idea of a certain standard of beauty can significantly affect the assessment of the attractiveness of a person and the formation of its civil identity. The purpose of the study: is to analyze the social representations features of men and women of the megalopolis about female beauty as one of the corporeal ecology sides in the civil identity structure. Research methods: as a research method, we used a questionnaire survey that allows us to quickly and effectively explore the core and periphery of the social representations of megalopolis residents about female beauty. Results of the research: the article deals with theoretical and methodological aspects of the corporeal ecology in the civil identity structure. The core and periphery of social ideas about a woman’s beauty are revealed. The advantages and disadvantages of female beauty in certain areas of her life are determined. The relationship between a woman’s character traits and her appearance is established. It is shown what respondents pay attention to when communicating with a first place woman. The degree of influence of external attributes on female beauty is determined. A comparison of men’s and women’s opinions about The novelty and originality of the study lies in the fact that a theoretical and methodological analysis of the ecology of a woman’s body in the civil identity structure, was carried out in the context of social representations of megalopolis residents about female beauty. It is determined that the core of social representations includes such features as: attractive appearance, femininity, developed mind, self-confidence, health and kindness. It is shown that the core represents stable personality characteristics. It is revealed that the following features can be distinguished in the periphery of social representations: loyalty in love, a sense of humor, expressive eyes and energy. It is shown that the periphery represents the changeable characteristics of a beautiful woman, i.e. For respondents, these qualities are important, but their absence will not play a big role in recognizing the beauty of a certain girl. It is determined that the majority of respondents include the physicality ecology concept, in the context of female beauty definition: a woman’s appearance, physical data, appearance, figure, correct facial features, a proportional body, healthy hair, skin and nails. It is shown that the respondents support the point of view that women should pay attention to the care of their appearance, but also not forget about the spiritual component, develop their mental abilities, and have a female trick to emphasize all their advantages. It is revealed that in modern society, the fundamental factor in evaluating the beauty of a person is the reference images of a man and a woman broadcast by various media. Practical significance: the data obtained in this work can be used in social psychology, environmental psychology, human ecology, pedagogy, age psychology, sociology, as well as for further theoretical development of this issue.


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